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Blog September 22, 2025
LIDD Recognized by NetSuite as Summer 2025 Alliance Partner Spotlight Award Winner
Updated: September 18, 2025 | 4 min read
We are excited to share that Oracle NetSuite has named LIDD a Summer 2025 Alliance Partner Spotlight Award Winner in the Apparel, Footwear, and Accessories category for our work implementing the solution for Shady Rays.
NetSuite’s Alliance Partner Spotlight Awards recognize leading partners for their demonstrated success in implementing NetSuite and their outstanding work with customers.
The NetSuite Alliance Partner program provides business consulting services, as well as integration and implementation services, that help customers get even more value from NetSuite. Alliance Partners like LIDD are experts in their field and have a deep and unique understanding of NetSuite solutions.
LIDD worked closely with Shady Rays to implement a comprehensive NetSuite and WMS solution (via ShipHawk) tailored to their unique direct-to-consumer business model:
- NetSuite Wholesale Distribution Premium: A powerful core to manage financials, inventory, and order management.
- NetSuite Analytics Warehouse (NSAW) and Planning & Budgeting: To unlock deep, actionable insights from their data and improve forecasting.
- Custom Workflows: We developed bespoke workflows and templates to handle Shady Rays’ complex returns/exchanges process, a cornerstone of their customer service promise.
- Seamless Integrations: LIDD orchestrated critical integrations with their existing ecosystem, including ShipHawk’s Warehouse Management System (WMS) and Transport Management System (TMS).
This wasn’t just about replacing legacy systems. It was about building a fully integrated, scalable operational backbone designed for a modern omnichannel brand.
As a result of this implementation, Shady Rays’ future has never looked brighter. Building on this successful partnership, Shady Rays is scheduled to share its story at SuiteWorld alongside ShipHawk and LIDD.
Are your systems holding back your brand’s growth? If you’re struggling with data silos and operational bottlenecks, it might be time for a change. Contact a LIDD expert today to learn how NetSuite can build a foundation for your future.
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