Once you have a clear understanding of what your customers’ shopping experience should be like, you must define the order management process and system functionalities required to implement an efficient, error-free operation.
Every industry has specific needs but the following elements typically need to be defined for most businesses:
Where will we fulfill web orders? At the distribution center? In our stores? A combination of both? 
Picking orders at the DC has clear advantages but doing it in stores shouldn’t be dismissed altogether:
Why Pick at the DC? |
Why Pick In-Store? |
| Leverage your current labor Reduces downtime and existing staff is easier to train and supervise Simpler inventory positioning Quality control Reduce impact on retail space & labor Shelf life |
Minimize the impact on the DC layout Avoid making significant changes to your facility Variety/inventory The business warrants it
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Interested to learn more? Check-out LIDD’s eBook Integrating eCommerce Into Your Existing Distribution Center (lidd.com).