Blog October 5, 2023

How to Fulfill Orders with Minimum Supply Chain Disruption

Alexander Sbaite

October 5th | 2 min read

Business Operations with Salesforce: A Look at Order Fulfillment

Customer service is a crucial part of any business. But when it comes to foodservice distribution, it takes on a whole new level of importance. Customers in the foodservice industry expect timely and accurate deliveries, as they rely on them to keep their operations running smoothly. If you’re not fulfilling orders on time and in full, it can lead to customer dissatisfaction, lost sales, and a damaged reputation. In this post, we’ll discuss how to fulfill orders with minimum supply chain disruption, maximizing customer satisfaction, while also improving the performance of your sales and customer service team.

How to Fulfill Orders with Minimum Supply Chain Disruption

Sales performance is undeniably important for revenue growth, but when it comes to foodservice distribution, excellent customer service is the key to ensuring recurring business and maintaining account retention.

In the world of foodservice distribution, good customer service boils down to one thing – delivering orders on time and in full. Sounds simple enough, right? Well, it’s easier said than done, and even more so with businesses like restaurants and hospitals, whose operations can be significantly disrupted by delayed or incomplete orders. Therefore, order fulfillment plays a critical role in customer service within the realm of foodservice distribution.

Whether it’s a pre-scheduled delivery or an additional order, there are multiple steps involved in the order processing journey that must be streamlined and reinforced. This ensures that deliveries meet clients’ requirements while keeping warehousing and transportation activities synchronized.

One primary challenge to maintaining this delicate balance arises from sales order entry. It is essential for the sales order entry system to confirm inventory availability and accommodate any adjustments or changes requested by clients. This capability fosters harmony between sales and operational functions. Fortunately, Salesforce provides sales representatives and agents with the necessary tools to enter new orders and make changes to existing ones. This empowers them to effectively manage the order management process.

Having visibility into inventory availability, overstock situations, and future supply projections is also paramount. Such insights enable businesses not only to apply pricing discounts strategically and increase volumes to offload excess inventory but also to promise and confirm delivery dates that meet clients’ specific needs.

Ultimately, these efforts result in improved customer experiences, leading to higher customer retention rates and recurring revenue. Additionally, they contribute to a more efficient and motivated sales team and customer service agents, who perceive their work as more effective and yield better results.

For more information about how Salesforce and LIDD can transform your business operations, get in touch with a LIDD expert today.

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