Blog June 26, 2023

Warehouse Automation Projects: Insights from the “Unboxing Fulfillment Podcast”

June, 2023 | 3 min read

ABSTRACT

  • Gain valuable insights on warehouse automation projects from industry expert Jeff Hamilton, as featured on the Unboxing Fulfillment Podcast.
  • To succeed in automating a warehouse, focus first on gathering data, visit the site, and balance planning with action.
  • Data accuracy is crucial. Be flexible in warehouse design to prevent mistakes and adjust to market changes.

In today’s competitive market, businesses are increasingly turning to automation to enhance operational efficiency.

The advent of warehouse automation has transformed the industry, offering significant improvements in efficiency, productivity, and cost savings. However, before diving headfirst into automation, it is important to understand the key considerations and strategies involved.

Jeff Hamilton, was on Amware’s “Unboxing Fulfillment Podcast” to talk about warehouse fulfillment and automation. Amware Logistics is a national network of eCommerce order fulfillment centers known for their expertise in the field. During the podcast episode, Jeff shared valuable insights and expertise on warehouse automation projects. He provided a roadmap for successful execution and how to achieve a positive return on investment and long-term success.

Catch the full episode here.


Here are some of the insights and tips Jeff shared:

1. Prioritize Data Capture

One of the crucial aspects of warehouse automation projects is data capture and properly labeled data.

Collecting and analyzing accurate data is essential for pulling meaningful insights that inform the design process.

Before embarking on a warehouse automation project, it is crucial to ensure you have the right data to make informed decisions. Get help from experts to choose and customize the data fields that are important for your business.

2. Conduct On-Site Visits

Gain a comprehensive understanding of current fulfillment operations. By observing how your existing facilities operate, our team of supply chain consultants at LIDD can easily identify pain points, bottlenecks, and areas for improvement. Visiting your site helps customize automation to fit your business needs and make sure solutions work with how you operate.

3. Balance Strategy and Execution

While having a solid strategy is important, Jeff warns not to make strategy the sole focus of the warehouse automation project.

An amazing strategy doesn’t get you very far in the four walls if it’s not executed properly

An excellent strategy alone cannot deliver results if it is not coupled with effective execution. To ensure success, pay equal attention to the execution phase of the project. Allocate sufficient resources, define clear objectives, establish timelines, and empower the project team to implement the strategy effectively.

4. Garbage In, Garbage Out

The quality of data input impacts the quality of the output. Therefore, it is crucial to ensure accurate and reliable data for your warehouse automation project. Jeff highlights the importance of investing time and effort in understanding and validating the raw data. Collaborate with experts to analyze and interpret the data correctly, ask relevant questions, and resolve any discrepancies or uncertainties. By emphasizing data accuracy from the start, you can avoid costly errors and ensure the success of your project.

5. Account for Flexibility

In designing your automated warehouse, consider building for flexibility. Old data can be useful, but not always if your business is changing or growing in new ways. Building flexibility into your warehouse design allows you to adapt to changing market dynamics and operational needs. Get help from experts to find the best balance between efficiency and adaptability for your industry and growth goals.


Executing a successful warehouse automation project requires careful planning, data-driven decision-making, and effective execution. By prioritizing data capture, conducting on-site visits, balancing strategy and execution, ensuring data accuracy, and accounting for flexibility, businesses can maximize the benefits of warehouse automation.

When it comes to warehouse automation projects and automated warehouse systems, the implementation team holds equal importance to the automation infrastructure. Working with the right partner to execute your warehouse automation project is key to its success. Partner with LIDD for expert guidance and insights to improve your operations, efficiency, and competitiveness in the market.

Let’s build world-class infrastructure together.

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