Prevent Go-Live Disaster with Data Ownership

Updated: January 16, 2026 | 2 Minute Read

Is your digital transformation destined to become shelf-ware?

Too often, companies invest in new software features only to have them become obsolete because no one was assigned to maintain the underlying data. In this episode of The Playbook, Simon Dubuc and Jeff Hamilton discuss why Data Ownership is the critical factor for a successful go-live.